Why Website Accessibility Is More Important Than Ever

Accessibility isn’t optional—it’s essential. Make your website welcoming and usable for everyone.

The internet is for everyone—at least, it should be. In today’s digital world, website accessibility is no longer optional. It’s becoming a crucial part of good web design, ethical business practices, and even legal compliance. Whether you’re running a small business, a non-profit, or a large company, making your website accessible ensures that all visitors, including those with disabilities, can engage with your content.

Here’s why accessibility should be at the top of your priority list.

Accessibility Expands Your Audience

Roughly 1 in 5 people live with some form of disability, whether it's visual, auditory, motor, or cognitive. If your website isn’t accessible, you’re unintentionally shutting out a significant portion of your potential audience. Simple changes—like adding alt text to images, using readable fonts, and ensuring keyboard navigation—can open the digital door to many more people.

It’s Becoming a Legal Requirement

Web accessibility isn’t just a nice-to-have—it’s quickly becoming a must-have in many regions. Countries like Canada, the United States, and members of the European Union are introducing or enforcing regulations that require businesses to maintain accessible websites. Failing to comply could result in legal action or financial penalties. Staying ahead of these regulations protects both your business and your customers.

Accessibility Improves SEO

An accessible website doesn’t just help people—it helps search engines, too. Google favours websites that are user-friendly, properly structured, and easy to navigate. Accessibility features like clear headings, image alt tags, and descriptive link text also improve your SEO, helping your site rank higher in search results.

It Builds a More Inclusive Brand

When you make your website accessible, you’re showing that your business values inclusivity and diversity. Customers notice brands that care. Accessibility communicates that you want everyone to feel welcome and empowered to engage with your products, services, or message.

It Enhances the Overall User Experience

Accessible websites are often better websites. Clean layouts, logical navigation, and thoughtful design benefit all users—not just those with disabilities. An accessible website is usually faster, easier to use, and more enjoyable for everyone.

How Can You Start Making Your Website More Accessible?

Start with small, meaningful changes:

• Use high-contrast colours for readability

• Add alternative text (alt text) to all images

• Ensure your website works with screen readers

• Make sure your site is navigable by keyboard

• Use descriptive, meaningful link text

• Provide captions or transcripts for videos

Partner with Us for Accessible Design

At Purple Lilac Digital Media, we believe the web should be accessible to all. We can help you design or update your website to meet accessibility standards while still looking amazing. Whether you’re starting from scratch or improving an existing site, we’ve got the tools and expertise to make your digital space welcoming for everyone.

👉 Let’s create an accessible, inclusive web experience—together.

📞 Contact us today to get started.