Bridging the Gap: How to Attract Offline Customers to Your Website

Leverage the power of bold, eye-catching billboards to drive offline audiences to your digital platform.

Congratulations! You have a new website, but now you must attract offline customers. Many business owners believe that once their website goes live, people will come running, well that’s not always the case - building website traffic takes time; that’s why it is vital to attract offline customers to your website. There are many things you can do to drive people to click on your page. We list a few of them here to help you get started!

Plaster Your Website Address Everywhere!

Include your website address on any print material you produce for your business—flyers, business cards, signs and posters. If you can place a website address on it, it should be there. Additionally, if you have a vehicle used for business, the website address should also be there. Ensure you include a strong call to action, encouraging people to click that link! Make sure your website address is easy to read so people will see it. 

Another way to make it quick and easy for offline customers to access your website is to include a QR code on your print material. Customers can scan the QR code with their phones and be taken directly to your website. 

Leverage In-Person Experiences

Believe it or not, word of mouth is still the best way to get information into the open. If you own a brick-and-mortar store, tell people you are speaking with about your website. Casually slide it into the conversation, making a website mention a habit. 

At the point of sale, make sure your website address is on your receipts and displayed at the checkout.  You can also offer a discount to anyone who visits your website. For example, if they fill out a survey form on your website, offer them a 10% discount on their next purchase.  

Also, if you plan on holding an in-store event or visiting a trade show, name-drop your website URL while chatting to people! 

Old School Marketing Still Works

TV, radio, print ads, and billboards are not dead. Old-school marketing is still a relevant way to advertise your business. Blend the internet age with offline marketing and include your website on, in, and with every media piece. 

Network and Build Partnerships

Networking and meeting others is a great way to personalize your business, making it not just a name, but a friendly face. If you leave the right impression, people will remember you and send others to your website. Partnerships with other businesses and industries work much the same way. When you get buy-in from partnerships, they will be just as likely to send people to your website.

Final Thoughts

Attracting offline customers can significantly help your business grow. The more unique visitors you have clicking on your website, the happier Google will be. Google rewards clicks by increasing your ranking in organic search results. If your website receives a high amount of traffic, Google will begin to understand that your business is in demand. Google will have you not only landing on the first page of a search but also appearing near or at the top of the search. 

If you want additional ideas on attracting offline customers, we’re here to help! Feel free to contact Purple Lilac Digital Media for more ideas.