It's Time to Level Up Your Website!

Digitally enhanced illustration symbolizing growth and progression with a prominent upward arrow and the text 'Level Up' against a backdrop of technological icons.

A website is a sure way to attract business online. An out-of-date website, however, may do the opposite, impacting the number of new and returning visitors to your website. It has all happened to us. We visit a brand’s old and tired website and become increasingly frustrated because hyperlinks aren’t working, and there is little to no mobile responsiveness. Are you wondering if it is time to level up your website? Here are some things to consider when thinking about a website upgrade.

User Experience (UX)

Visitors to your website expect it to be easy to use. An intuitive website design is key to making the user experience stress-free, and it helps users find what they are looking for quickly and efficiently.

Since most website users find your website on a mobile device, it is imperative your website works well on phones and tablets. If your website does not work on mobile devices you risk having a high bounce rate (meaning people will leave your site and quickly!)

SEO (Search Engine Optimization)

Google favors websites with strong content. The stronger the website, the higher it ranks in organic Google search results. Other factors to consider for good rankings are fast loading speeds and effective mobile optimization. If these SEO elements are in place, your rankings will improve, and you will likely attract more visitors. 

Another SEO factor to consider is keeping your site's content fresh. If your content is relevant and engaging, it helps retain visitors and attract new ones. 

Security

Visitors are more likely to trust a site that appears secure. If your website is on an outdated platform, it is a security risk. Moving your site to a safe platform automatically will increase its trustworthiness. 

Conversion Rate Optimization (CRO)

Better conversion rates online help your business grow. Your website ( and business) can benefit from a simplified checkout process, a clear call to action and improved site layout. 

Brand Image and Professionalism

If your website appears outdated, visitors might perceive your business as outdated too. By maintaining a fresh look for your website, you instill confidence in new and potential customers, showing that your business is professional and relevant. 

Competitive Edge

A website gives your business a competitive edge. Many small to medium-sized businesses in rural Nova Scotia still lack a website. Others may have one, but in our experience, many business websites are outdated and don’t perform well for the business owner. By taking a leap forward and investing in your online presence, you are not only upgrading your site but are also enhancing your business. 

If making a financial investment in an upgraded website is a stretch for your business, there are options! Consider exploring grant opportunities. Various government, private, or industry-specific grants are available. 

At Purple Lilac Digital Media, we are dedicated to helping you elevate your website. Whether your site needs a fresh design, SEO improvements, or you're looking to create your first business website, we can assist you!  Additionally, if you have questions about available grants, contact us! There may be a grant out there waiting for you!