
Attention, Instagram users!
We understand how much you all enjoy using this fun app, and we want to inform you that Instagram is implementing some changes that will affect the appearance and functionality of your account. Whether you are promoting your business or showcasing your products, you need to ensure that your Instagram feed looks sharp! Instagram is a visually driven platform, meaning your Instagram's visual presentation is vitally important! An Instagram account that lacks striking imagery may be a factor in deterring new followers. Read our quick and handy guide to help keep your account looking clean and functional.
Squares to Rectangles
While not all of the changes will be immediately recognizable, this change will be the most noticeable. The most significant change will impact the shape of those highly recognizable squares. That’s right! The squares are now turning into rectangles, shifting the ratio from 1.1 to 4.5. The existing content in those squares will be skewed. Not to worry; there is a way to correct the disjointed look.
Adjusting the Grid
You may be wondering what will happen to your previous square-shaped Instagram posts. Instagram has a feature that lets you enhance your photos for an improved appearance when the grid shifts. One of the things you can do is edit thumbnail previews of your previous Instagram posts. From there, you can adjust the fit of the post.
Follow the helpful guidelines (with photos!) in this blog post by Fstoppers for a smooth transition from squares to rectangles.

Longer Reels
If you have always dreamed of longer Instagram Reels, your dream has now become a reality. Instagram will now allow users to upload reels that are 90 seconds long. If you want to upload a 90 second reel, follow these steps:
Open Instagram and select the Create (+) button
Choose Reel from the bottom of the menu
Select the 90 second video you want to upload
Tap next to make edits to your video (if desired)
To upload your long-form Reel, tap Share
Check out this helpful blog post from Gadgets to Use for a detailed guide with photos.
Final Roundup
If you rely on Instagram as your main social media platform for promoting your business, then you’ll want to be on top of these essential changes. Falling behind the crowd will make your Instagram feed less appealing to your audience and may discourage potential new followers. It’s worth the small time investment to make sure your Instagram account looks visually stunning!
At Purple Lilac Digital Media, we are here to help you with your digital media, whether it’s your social media, website or a custom logo for your business. If there is a digital marketing topic you would like us to cover on our blog, let us know!
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