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Your Facebook Page Isn't Enough. 5 Reasons Why You Also Need a Website

Writer's picture: Purple LilacPurple Lilac

Updated: Jan 13



Enhance your online presence beyond Facebook with a dedicated website to attract new clients and grow your business.
Enhance your online presence beyond Facebook with a dedicated website to attract new clients and grow your business.

As a small business owner, you’ve probably realized by now that having an online presence is no longer optional—it’s essential. In today’s digital age, customers expect to find businesses online before making purchasing decisions. While platforms like Facebook are great for connecting with your audience, relying solely on social media is not enough. Here’s why having a website is a must, even if you already have an active Facebook page.


1. You Own Your Website; You Don’t Own Your Facebook Page


One of the biggest reasons you need a website is ownership. When you build your website, you own it entirely. You control the design, the content, and how it functions. On the other hand, social media platforms like Facebook are third-party services. They can change the rules at any time—whether it’s limiting your reach through algorithm changes, enforcing new policies, or even shutting down your page. If Facebook were to disable your account, you could lose your entire online presence in an instant.


With a website, you have complete control over how your business is represented online. It’s your digital storefront, and you aren’t at the mercy of another company’s decisions.


2. A Website Builds Credibility and Trust


When potential customers search for your business online, one of the first things they’ll look for is your website. While Facebook is a great platform for engaging with followers, a website adds a layer of professionalism and credibility that Facebook alone simply cannot provide. A well-designed website can showcase your products, services, and company values in a way that reflects your brand’s identity. It also gives your business a sense of permanence and reliability—customers may question your legitimacy if you don’t have a website but only rely on social media for communication.

Having a website also makes it easier for potential clients to find you through search engines, further establishing your credibility.


3. You Have Full Control Over Content and Functionality


Facebook is great for posting quick updates, engaging with customers, and promoting sales. But when it comes to more in-depth information about your business, Facebook has limitations. Your content is confined to the platform’s structure and may get lost in the constant feed of posts.


With your own website, you can control the narrative. You can add pages that showcase your services, blog posts that share expertise, testimonials from happy customers, and even a portfolio of your work. You can also create forms for customers to contact you, make appointments, or purchase directly from your site. In short, a website offers endless possibilities for customization, allowing you to present your business exactly how you want it to be seen.


4. SEO (Search Engine Optimization) Benefits


One of the most significant advantages of having a website over just relying on Facebook is the ability to implement SEO (Search Engine Optimization). SEO is the process of optimizing your website so that it ranks higher in search engines like Google, making it easier for potential customers to find you when they search for products or services like yours.


Facebook pages can rank in search engine results, but they are limited in terms of SEO. A website, on the other hand, can be optimized for a variety of keywords and phrases that will drive organic traffic to your site. By regularly adding new content (such as blog posts or product updates), you can further improve your SEO, ensuring your business stays visible to potential customers.


5. A Website Offers Better Analytics and Insights


Facebook provides some analytics about your page’s performance, such as engagement rates and demographics. However, the data it provides is limited and doesn’t give you a comprehensive view of how your customers are interacting with your brand.

A website, especially when integrated with tools like Google Analytics, provides much deeper insights. You can track visitor behavior, identify which pages are the most popular, and see where your traffic is coming from. This kind of data is invaluable for refining your marketing strategy and improving user experience.


6. Facebook’s Reach is Declining


Facebook has seen a shift in its user demographics, with younger generations moving toward other platforms like Instagram, TikTok, and Snapchat. Additionally, Facebook’s organic reach has significantly decreased due to changes in its algorithm, meaning that your posts may not be reaching as many people as they used to. For businesses, this means you may have to pay for ads to reach a significant portion of your audience. While paid ads on Facebook can be effective, they still don’t offer the same level of control and long-term value as a website.


Conclusion


While Facebook is a fantastic tool for engaging with your audience and promoting your business, it shouldn’t be your only online presence. A website gives you control, credibility, and the ability to grow your business in ways that Facebook simply cannot. Whether you’re building trust, improving your SEO, or offering a more user-friendly experience for your customers, a website is an essential piece of your online strategy. If you haven’t already, it’s time to invest in your business’s digital future by creating a website that reflects your brand and meets the needs of your customers.

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